We embrace a model called CONVERGENT MARKETING SOLUTIONS.
The model helps our clients embrace the converging consumer landscape, in which an ever growing complex consumer has emerged, as well as the converging communication channels that cater to these new lifestyles.
Within this unique model, our Branding and Persuasive Content Development Team use a proprietary process called The 4th Dimension™, an engaging holistic approach that reveals new ways of connecting brands and consumers at their core.
"A compelling story delivered at the appropriate time will create a memorable lasting impression...everything else is just a click."George L. San Jose
Celebrating 32 years of entrepreneurial thinking
The contribution that our work makes has built strong clients, passionate employees and positive industry relationships. Our independence means innovative thinking with an enterprising spirit that keeps us nimble while allowing us to work side-by-side with other marketing communication partners.
Over the years our entrepreneurial spirit has made us the leading independent MARCOM group serving the U.S. and Latin America. Along the way, we have created a legacy of many firsts by making our clients the priority and by staying true to our mission.
To view our 32 years, click on our Timeline
|To establish ourselves as the leading independent provider of innovative marketing solutions that transcends culture, borders and language.||To provide entrepreneurial marketing solutions to all of our clients' business objectives.|
Everyone at SJG possesses inherent enthusiasm and excitement. We call it the, “Can-Do Spirit”, and it flows through their passion, talent and life’s work. We encourage everyone on staff to take charge and “own it” for the client and their personal achievement. All of our staff is groomed to provide input, ideation and content… to believe their ideas matter.
Explore more about our culture in our social sites below.
Our writers, art directors, creative directors, interactive programmers, persuasive content directors, researchers, planners, videographers and project managers are made up of people who are as passionate about the success of their clients as they are about their own personal achievements. It’s this professional approach that results in projects and campaigns that exceed expectations with award-winning ideas.
With over three decades and 45 categories of experience, SJG and its divisions were marketing pioneers within the multicultural communications industry and over the past decade have evolved to specialize in complex market communication solutions. Over this period and through our best-practice solutions we have compiled a vast digital reference library that allows us in-depth insights into the new consumers of today.
We helped build the road to “Total Market” communications strategies. Our ability to recreate ourselves and evolve with today’s ever-complex and growing consumer landscape explains why we have endured. Being part of this landscape and fully understanding business environmental changes has opened new revenue opportunities for many of our clients.
SJG’s imagination is expressed through an elevated level of originality, vision, and creative excellence inspired by the pursuit of fresh innovative ideas. When clients need to get a complex marketing program started, turned around or taken to the next level, they choose SJG because of who we are, where we’ve been and what we’ve achieved.
Designed out of a reflection of SJG’s work principles and philosophy, from original works of art by modern Mexican painters to Da Vinci’s seven principles, our workplace reflects the diversity of today's complex markets face of our staff, and it is meant to inspire innovation and creativity. Attend a meeting in our state-of-the-art conference room, brainstorm in our cozy blue room or enjoy the sleek lounge.
Our offices in Wisconsin, known as Casa del Lago, were established to provide an inspirational and highly creative space where the SJG team and our clients can mix work and play. We believe the best ideas come from a relaxed environment of collaboration and fun.
President and Chief Creative Officer
George L. San Jose is the President and Chief Creative Officer of The San Jose Group (SJG). A seasoned adman, George specializes in brand and creative strategy development. The agency he leads focuses on lifestyle and behavioral marketing solutions providing brand strategy, message development, persuasive content and ideation across digital, social and advertising channels. As a true visionary and entrepreneur at heart, George founded SJG in 1981 to help brands reach new complex markets.
Recognizing the evolving U.S. consumer landscape over the years - and that today’s consumers are more complex and diversified than ever before - George has been on the forefront of the emerging trend to develop creative content that is lifestyle and behavioral centric. Passionate about the power of creation, he developed the agency’s holistic marketing approach, Convergent Marketing Solutions, which discovers new ways of connecting brands and consumers to their core purpose through the application of “Global Truths.”
George leverages decades of experience in overseeing the creative and strategic direction for the agency’s clients. His motto is, “If you can imagine it, we can create it.” He has developed consumer engagement tools that consistently deliver results for his clients while providing award-winning marketing communications. His relentless pursuit for innovation, strategic and convergent solutions have translated into a little over $6.5 billion in incremental sales for SJG clients and has earned the agency hundreds of creative awards and recognition from industry leaders and peers.
Today’s brands require a more diverse arsenal of creative solutions to cover the larger and more fragmented channel landscape created by the evolving new media opportunities.
Our Branding and Persuasive Content Development Team offers innovative and effective creative solutions that connect consumers and brands at their core. We develop emotional messaging solutions that engage consumers in relevant and meaningful ways.
Consumers are now taking a more proactive role in seeking information from the channels that best suit their lifestyle and personal needs.
Our Channel Strategy & Convergence Planning Team works closely with our Branding and Persuasive Content Development Team to remain current and ahead of these evolving channels. We do this in tandem with behavioral and affinity targeting in order to offer our clients sound strategy.
Our Channel/Media Planning & Buying Team will evaluate which channels most effectively reach our clients multicultural consumers and how the target audience is behaving within today’s converging channel landscape.
Our team has over three decades of experience planning and buying: digital/traditional media, sponsorships, special events and experiential marketing.
In today’s communication environment, digital ideas and strategies create the foundation of every marketing program. Creating and developing unique solutions to engage consumers while making them feel part of a brand is what our digital team aspires to achieves. Digital integrated programs are how today’s brands are generating awareness and creating loyalty.
Our Digital Marketing Team specializes in developing these uniquely integrated solutions. Whether it’s a basic or complex website, mobile application or social solution, our cutting-edge Digital Team brings their talent, knowledge and extraordinary experience to the solutions table. We believe in developing engaging consumer programs to drive viral outbreaks of emotions.
Our Experiential Team breaks down the brand and sales team silos to customize programs on an account-specific level. Each program is crafted by hand to meet brand and sales objectives for both our client and the retailer.
Ultimately, our integrated approach creates a win-win-win strategy at all levels - from the brand to the retailer to the consumer.
In any given year, we develop and execute dozens of record-breaking special events and sponsorships throughout the U.S. having coined what has become known in our industry as the On-Air / On-Site event strategy.
233 North Michigan Avenue, 24th floor
Chicago, IL 60601-5519
The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for government business”. The VP wanted […]
The post Curated Intelligence(TM): An Almost Unfair Advantage. appeared first on The San Jose Consulting Blog.
about 1 month
The digital revolution has fueled the emergence of the voices that make up our Polycultural society, and their strength and power are louder than words. Its economic …and increasing! While corporate and government leaders may have prepared more adequately to adjust and respond to the not-so-new emerging trends, they did not. Perhaps it was “Cultural […]
By Mike Hatcliffe Here’s the headline from the front page of the Chicago Tribune’s section on Sunday July 3rd: ‘POLITICAL CUBICLES: Taboo on elections as workplace topic may be fading but gray areas remain’. The story under the headline talks to the changing and noisy political times that have descended on the U.S. during the […]
The post Why Traditional Risk Methodologies are One Step Behind the Real World appeared first on The San Jose Consulting Blog.
By George L. San Jose We all have grown up in a rapidly changing world, and many times we heard our parents speak about “the way it used to be.” We call that progress. The digital era has brought instant ways for us to communicate visually, share opinions via text, emails, tweets, blogs… Everyone has […]
The post The Fragility of Brands in a Culturally Blind Society appeared first on The San Jose Consulting Blog.
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to […]
The post LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES appeared first on The San Jose Consulting Blog.
about 1 year
Wishing everyone a very happy Thanksgiving. https://t.co/Ie7SbbT51J
#BackToTheFuture celebrations are still going strong. So are these iconic brands: https://t.co/EAnSGnSPCp #OurSpace #WisdomAppliedWednesday
Some afternoon reading on the rapidly growing Latin American beer market, for those waiting on 5 o'clock: https://t.co/tlHtflgTur #OurSpace
For your lunchtime reading on this #FBF - let #OurSpace break down the @ABCFamily rebrand, #Freeform: http://t.co/Umo62E6Izv
Are you listening? These #TwoForTuesday companies are, and reaping the benefits: http://t.co/QRYDIyRFWh #OurSpace
You don't need Instagram for this week's #TBT, just a plane ticket to Cuba. Marty and Doc would be proud: http://t.co/gfBbSED1m1 #OurSpace
#OurSpace has the highlights from Pope Francis' visit to Cuba, which wraps up today: http://t.co/moMSGzUsWw #TrendingNews
Ahead of #Emmys2015, #OurSpace shows how brands have used past award shows to heighten recognition: http://t.co/Crketrckqb #TwoForTuesday
For #WisdomAppliedWednesday, #OurSpace dives into how streaming services (like newly commercial-free Hulu) succeed: http://t.co/vcF1Lhuo4a
Recovering from Labor Day travel? This week #TwoForTuesday explores two apps simplifying your next trip: http://t.co/j3Eb1xYP8Z #OurSpace