|To establish ourselves as the leading independent provider of innovative marketing solutions that transcends culture, borders and language.||To provide entrepreneurial marketing solutions to all of our clients' business objectives.|
We embrace a model called CONVERGENT MARKETING SOLUTIONS.
The model helps our clients embrace the converging consumer landscape, in which the minority has now become the multicultural majority in the top 20 U.S. markets, as well as the converging communication channels that cater to the new multicultural lifestyle.
Within this unique model, our Branding and Persuasive Content Development Team use a proprietary process called The 4th Dimension™, an engaging holistic approach that reveals new ways of connecting brands and consumers at their core.
"Leadership is connecting dots that are not obvious to others."George L. San Jose
Everyone at SJG possesses inherent enthusiasm and excitement. We call it the, “Can-Do Spirit”, and it flows through their passion, talent and life’s work. We encourage everyone on staff to take charge and “own it” for the client and their personal achievement. All of our staff is groomed to provide input, ideation and content… to believe their ideas matter.
Explore more about our culture in our social sites below.
Our writers, art directors, creative directors, interactive programmers, persuasive content directors, researchers, planners, videographers and project managers are made up of people who are as passionate about the success of their clients as they are about their own personal achievements. It’s this professional approach that results in projects and campaigns that exceed expectations with award-winning ideas.
With over three decades and 45 categories of experience, SJG and its divisions are marketing pioneers within the multicultural communications industry. Over this period and through our best-practice solutions we have compiled a vast digital reference library that reveals the new face of marketing communication.
We helped build the road that multicultural marketers enjoy today. Our ability to recreate ourselves and evolve with today’s ever-growing multicultural landscape explains why we have endured. Being part of this landscape and fully understanding the environmental changes has opened new business revenue opportunities for many of our clients.
SJG’s imagination is expressed through an elevated level of originality, vision, and creative excellence inspired by the pursuit of fresh innovative ideas. When clients need to get a multicultural marketing program started, turned around or taken to the next level, they choose SJG because of who we are, where we’ve been and what we’ve created.
Celebrating 30 years of entrepreneurial thinking
The contribution that our work makes has built strong clients, passionate employees and positive industry relationships.Our independence means innovative thinking with an enterprising spirit that keeps us nimble while allowing us to work side-by-side with other marketing communication partners.
Over the years our entrepreneurial spirit has made us the leading multicultural MARCOM group, serving the U.S. and Latin America. Along the way, we have created a legacy of many firsts by making our clients the priority and by staying true to our mission.
To view our 30 years, click on our Timeline
President and Chief Creative Officer
George L. San Jose is the President and Chief Creative Officer of The San Jose Group (SJG). Specializing in multicultural lifestyle and behavioral marketing solutions, the agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. As a true visionary and entrepreneur at heart, George founded SJG in 1981 to help brands reach the widely untapped and powerful U.S. Hispanic market.
Recognizing the evolving U.S. consumer landscape over the years, and that today's general market is multicultural, George was on the forefront of the emerging trend to develop creative content that is transferable among all cultural and ethnic audiences. Passionate about the power of creation, he developed the agency's holistic marketing approach, Convergent Marketing Solutions, discovering new ways of connecting brands and consumers to their core purpose.
Leveraging more than 30 years of experience, George oversees the creative and strategic direction for many of the agency's clients. He has been featured in various industry publications, and has earned numerous awards and recognition from industry leaders and peers. Most importantly, his strategic and convergent solutions have translated into a little over $5 billion in incremental sales for SJG clients.
Designed out of a reflection of SJG’s work principles and philosophy, from original works of art by modern Mexican painters to Da Vinci’s seven principles, our workplace reflects the multicultural face of our staff, and it is meant to inspire innovation and creativity. Attend a meeting in our state-of-the-art conference room, brainstorm in our cozy blue room or enjoy the sleek lounge.
Our offices in Wisconsin, known as Casa del Lago, were established to provide an inspirational and highly creative space where the SJG team and our clients can mix work and play. We believe the best ideas come from a relaxed environment of collaboration and fun.
Today’s brands require a more diverse arsenal of creative solutions to cover the larger and more fragmented channel landscape created by the evolving new media opportunities.
Our Branding and Persuasive Content Development Team offers innovative and effective creative solutions that connect consumers and brands at their core. We develop emotional messaging solutions that engage consumers in relevant and meaningful ways.
Consumers are now taking a more proactive role in seeking information from the channels that best suit their lifestyle and personal needs.
Our Channel Strategy & Convergence Planning Team works closely with our Branding and Persuasive Content Development Team to remain current and ahead of these evolving channels. We do this in tandem with behavioral and affinity targeting in order to offer our clients sound strategy.
Our Channel/Media Planning & Buying Team will evaluate which channels most effectively reach our clients multicultural consumers and how the target audience is behaving within today’s converging channel landscape.
Our team has over three decades of experience planning and buying: digital/traditional media, sponsorships, special events and experiential marketing.
In today’s communication environment, digital ideas and strategies create the foundation of every marketing program. Creating and developing unique solutions to engage consumers while making them feel part of a brand is what our digital team aspires to achieves. Digital integrated programs are how today’s brands are generating awareness and creating loyalty.
Our Digital Marketing Team specializes in developing these uniquely integrated solutions. Whether it’s a basic or complex website, mobile application or social solution, our cutting-edge Digital Team brings their talent, knowledge and extraordinary experience to the solutions table. We believe in developing engaging consumer programs to drive viral outbreaks of emotions.
Our Experiential Team breaks down the brand and sales team silos to customize programs on an account-specific level. Each program is crafted by hand to meet brand and sales objectives for both our client and the retailer.
Ultimately, our integrated approach creates a win-win-win strategy at all levels - from the brand to the retailer to the consumer.
In any given year, we develop and execute dozens of record-breaking special events and sponsorships throughout the U.S. having coined what has become known in our industry as the On-Air / On-Site event strategy.
233 North Michigan Avenue, 24th floor
Chicago, IL 60601-5519
We conclude our 12 part blog series on the Affordable Care Act and Multicultural Populations. Medicaid & Obama Care – Part 12 By Martha C. Rivera, Director, Strategy and Insights, and Stephanie Puga, Junior Executive On March 23, 2010 Barack Obama signed the Affordable Health Care Act (ACA), or as many know it as [...]
By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Today, a significantly greater portion of Hispanics and African Americans has a high school diploma than 12 years ago. Dropout rates from 2000 to 2012 have decreased significantly for all minority groups: Hispanics, Blacks and Asians. Furthermore, Hispanics are by far [...]
By: George L. San Jose, President and CCO of The San Jose Group Major advertisers will soon have approximately 11 million more reasons to establish a robust multicultural marketing program. For the second time in thirty years, the Hispanic population in the United States could grow by millions overnight. As the government continues to devise [...]
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By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers will attain by 2015 is more than three trillion dollars. Marketers have realized long ago that the buying power of the Hispanic population grows significantly from year to year. However, many are not aware that the buying power of some [...]
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We continue our 12 part blog series on the Affordable Care Act and Multicultural Populations. Understanding Medicaid – Part 11 By Martha C. Rivera, Director, Strategy and Insights, and Stephanie Puga, Junior Executive Medicaid health care was created in 1965 to guarantee eligible individuals a set of benefits. Medicaid provides health insurance for the lowest [...]
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TheSanJoseGroup: Another one of our employees got punk'd! Check out the trailer and stay tuned for the full video. http://t.co/GdLYUHUjM0 #Copyrights
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