George L. San Jose
President and Chief Creative Officer
George L. San Jose is the President and Chief Creative Officer of The San Jose Group (SJG). Specializing in multicultural lifestyle and behavioral marketing solutions, the agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. As a true visionary and entrepreneur at heart, George founded SJG in 1981 to help brands reach the widely untapped and powerful U.S. Hispanic market.
Recognizing the evolving U.S. consumer landscape over the years, and that today's general market is multicultural, George was on the forefront of the emerging trend to develop creative content that is transferable among all cultural and ethnic audiences. Passionate about the power of creation, he developed the agency's holistic marketing approach, Convergent Marketing Solutions, discovering new ways of connecting brands and consumers to their core purpose.
Leveraging more than 30 years of experience, George oversees the creative and strategic direction for many of the agency's clients. He has been featured in various industry publications, and has earned numerous awards and recognition from industry leaders and peers. Most importantly, his strategic and convergent solutions have translated into a little over $5 billion in incremental sales for SJG clients.
Contact Information
Chicago.
233 North Michigan Avenue, 24th floor
Chicago, IL 60601-5519
EMAIL sanjose@sjadv.com
TEL 312.565.7000
FAX 312.565.7500
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SJ Consulting Blog
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Affordable Care Act (Health Care Reform) and Multicultural Populations cont.
We conclude our 12 part blog series on the Affordable Care Act and Multicultural Populations. Medicaid & Obama Care – Part 12 By Martha C. Rivera, Director, Strategy and Insights, and Stephanie Puga, Junior Executive On March 23, 2010 Barack Obama signed the Affordable Health Care Act (ACA), or as many know it as [...]
13 days
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Education Statistics of Hispanics and African Americans Infographic
By Martha C. Rivera, Director, Strategy and Insights and Beata Luczywek, Junior Account Executive Today, a significantly greater portion of Hispanics and African Americans has a high school diploma than 12 years ago. Dropout rates from 2000 to 2012 have decreased significantly for all minority groups: Hispanics, Blacks and Asians. Furthermore, Hispanics are by far [...]
26 days
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11 Million More Reasons to Market to Hispanics
By: George L. San Jose, President and CCO of The San Jose Group Major advertisers will soon have approximately 11 million more reasons to establish a robust multicultural marketing program. For the second time in thirty years, the Hispanic population in the United States could grow by millions overnight. As the government continues to devise [...]
about 1 month
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Ethnic Buying Power: Population Growth and Income Infographic
By Martha C. Rivera, Director, Strategy and Insights The estimated buying power that U.S. multicultural consumers will attain by 2015 is more than three trillion dollars. Marketers have realized long ago that the buying power of the Hispanic population grows significantly from year to year. However, many are not aware that the buying power of some [...]
about 1 month
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Affordable Care Act (Health Care Reform) and Multicultural Populations cont.
We continue our 12 part blog series on the Affordable Care Act and Multicultural Populations. Understanding Medicaid – Part 11 By Martha C. Rivera, Director, Strategy and Insights, and Stephanie Puga, Junior Executive Medicaid health care was created in 1965 to guarantee eligible individuals a set of benefits. Medicaid provides health insurance for the lowest [...]
about 1 month
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