Making a career decision is a learning experience. What does a position with a marketing communications group require of me? How can I creatively and intellectually impact the various divisions of this agency? What about public relations? Or consulting? By exploring the different divisions at The San Jose Group (SJG), you can further pinpoint your own strengths and make new progress in your pursuit of a fulfilling career.
San Jose Consulting is the strategic planning and branding division of The San Jose Group, which works with our clients on the front-end of the marketing process.
First the Consulting Division uses a patented system called Inside Out™ to help our clients assess their infrastructural needs, quantify their upside growth potential and lay the necessary groundwork before entering the marketplace.
We then transform this intelligence into detailed, tactical plans that motivate the Hispanic consumer to purchase our clients' products and services, with the largest possible return on their investments.
In its most basic form, planning is the 'who, what, where, when, why' decided in advance for a given project or situation. Our account leaders clearly define objectives and then defer strategic recommendations to specific department heads. This synergetic strategic approach ensures planning recommendations based on the combined wisdom of individual experts. Once these recommendations are compiled, our governing board meets to prioritize and select which will be included in our final recommendations.
In the marketing communications industry, market research is required at all levels. It provides the necessary knowledge and the basis for making wise and successful decisions. We are concerned with our clients’ potential sales; therefore we study past statistics to be able to make future predictions. Our analysts gather data on competitors, and provide the necessary information for deciding how to promote, distribute, design and price products or services. Analysts also devise methods and procedures, including phone, personal or email surveys, to assess consumer preferences and public attitudes on various issues.
The objective and strategic recommendations are forwarded from the Account Planning team to the Account Services team, which develops tactical actions that are in line with the approved strategies. The Account Services team executes approved recommendations on a day-to-day basis and conducts client interaction, transparency and collaboration across each department.
The Account Services team works with and coordinates the following services:
San Jose Public Relations is one of the most established agencies specializing in researching and engaging the diverse target publics that drive today’s dynamic Hispanic marketplace.
Our mission is to create a meaningful, measurable and culturally relevant connection between brands and their target audiences.
Our creative content and ideation team offers leadership by engaging consumers with compelling brand messages.
SJG is known for its very own in-house dynamic, innovative and unique creative talent. We tap into the heart and soul of the agency’s execution strength via our creative process, the 4th Dimension. It is a holistic, integrated approach that discovers new ways of connecting brands and consumers at their core purpose.
The result is effective creative messages that consistently deliver measurable results. SJG has won over 260 creative excellence awards including the coveted EFFIE for advertising effectiveness.
An essential part of any business is growth and development. In turn, the purpose of the New Business division at SJG is to keep abreast of new trends, developments and new business opportunities.
We analyze comparative activities across various categories and develop extensive programs that will add value to our new and prospective clients and in order to accomplish our growth objectives.
To assure an organization’s success, the Human Resource and Recruiting Specialist must attract and match the right person with the right position. Once employees are hired, Human Resources provide employees with critical information and support which ranges from benefits and compensation to assisting employees in their basic needs to succeed in their work.
Experience interfacing with all areas of business administration management. Develop human resource skills and gain practical insight in all functions of an agency.
Digitally integrated programs are how today’s brands are generating awareness, being accepted and creating loyalty among their consumers. SJG’s digital team consists of interactive strategists, digital architects, designers, programmers, videographers and producers. We focus on an array of platforms including, websites, social and mobile devices.
SJG dedicates a great deal of time in training its Junior Executives, preparing them for professional employment. Even the Junior Executives who have not been hired by SJG have reported that the program made it possible for them to obtain positions that would have been otherwise difficult to acquire without their experience at SJG.
"I would like to thank you again for the wonderful opportunity you gave me. It allowed me to have a better understanding of what it takes to work for a successful company and what I need to accomplish in order to effectively be a part of it. I know for a fact that without the experience I received from SJG, I wouldn't be at Careerbuilder.com today."Marco
"After graduating from SIU, I accepted a job with Walgreen's as an assistant manager. A year later, I was still determined to get into advertising industry. I enrolled in the Junior Executive Program and after three months, I was hired by an internationally recognized organization as a marketing and events representative to spearhead their multicultural initiative. The Junior Executive Program made it possible for my dream to come true."Rodrigo
We offer a relaxed and friendly environment where our employees can be devoid of anxiety and stress. We believe this is the best way for our employees to be efficient.
We offer true experiential opportunities. Our interns are guided by professionals and are expected to meet professional standards.
Participants of the JET program will give you the chance to work with departments such as advertising, consulting, public relations, media, creative and international business.
This is not an internship where you fetch coffee. Our interns are invested in by professionals.
If you believe you are a good fit for this opportunity, go to the apply tab and write a dynamic cover letter and submit a professional resume. Tell us what sets you apart from the crowd, and why you want to be a part of our team.
SJG’s interns must be highly motivated. We hire problem solvers and self-starters. This internship is reserved for dedicated individuals only.
As an industry leader, SJG is part of one of the largest networks of marketing agencies. We are independent and entrepreneurially driven and committed to providing our JEs with a work experience that will equip them for the realities of this fast-paced industry.
SJG expects its interns to work at least 20 hours a week, and they must be able to accomplish tasks independently.
233 North Michigan Avenue, 24th floor
Chicago, IL 60601-5519
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The post The Fragility of Brands in a Culturally Blind Society appeared first on The San Jose Consulting Blog.
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to […]
The post LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES appeared first on The San Jose Consulting Blog.
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