San Jose Consulting is the strategic planning and branding division of The San Jose Group, which works with our clients on the front-end of the marketing process.

First the Consulting Division uses a patented system called Inside Out™ to help our clients assess their infrastructural needs, quantify their upside growth potential and lay the necessary groundwork before entering the marketplace.

We then transform this intelligence into detailed, tactical plans that motivate the Hispanic consumer to purchase our clients' products and services, with the largest possible return on their investments.

• New Product Development
• Market Family Studies
• Market Program Development
• Qualitative and Quantitative Consumer Research
• Sales Force Integration Analysis

In its most basic form, planning is the 'who, what, where, when, why' decided in advance for a given project or situation. Our account leaders clearly define objectives and then defer strategic recommendations to specific department heads. This synergetic strategic approach ensures planning recommendations based on the combined wisdom of individual experts. Once these recommendations are compiled, our governing board meets to prioritize and select which will be included in our final recommendations.

In the marketing communications industry, market research is required at all levels. It provides the necessary knowledge and the basis for making wise and successful decisions. We are concerned with our clients’ potential sales; therefore we study past statistics to be able to make future predictions. Our analysts gather data on competitors, and provide the necessary information for deciding how to promote, distribute, design and price products or services. Analysts also devise methods and procedures, including phone, personal or email surveys, to assess consumer preferences and public attitudes on various issues.

The objective and strategic recommendations are forwarded from the Account Planning team to the Account Services team, which develops tactical actions that are in line with the approved strategies. The Account Services team executes approved recommendations on a day-to-day basis and conducts client interaction, transparency and collaboration across each department.

The Account Services team works with and coordinates the following services:

• Digital Development
• Persuasive Content and Ideation
• Media/Channel Strategy
• Social Media
• Research

San Jose Public Relations is one of the most established agencies specializing in researching and engaging the diverse target publics that drive today’s dynamic Hispanic marketplace.

Our mission is to create a meaningful, measurable and culturally relevant connection between brands and their target audiences.

• Brand Experience
• Persuasive Content
• Social Media
• Digital & Design
• Community Relations
• Consumer Marketing
• Crisis and Issues
• Internal/External Branding Communications
• Special Events/Experimental Marketing

Our creative content and ideation team offers leadership by engaging consumers with compelling brand messages.

SJG is known for its very own in-house dynamic, innovative and unique creative talent. We tap into the heart and soul of the agency’s execution strength via our creative process, the 4th Dimension. It is a holistic, integrated approach that discovers new ways of connecting brands and consumers at their core purpose.

The result is effective creative messages that consistently deliver measurable results. SJG has won over 260 creative excellence awards including the coveted EFFIE for advertising effectiveness.

An essential part of any business is growth and development. In turn, the purpose of the New Business division at SJG is to keep abreast of new trends, developments and new business opportunities.

We analyze comparative activities across various categories and develop extensive programs that will add value to our new and prospective clients and in order to accomplish our growth objectives.

To assure an organization’s success, the Human Resource and Recruiting Specialist must attract and match the right person with the right position. Once employees are hired, Human Resources provide employees with critical information and support which ranges from benefits and compensation to assisting employees in their basic needs to succeed in their work.

Experience interfacing with all areas of business administration management. Develop human resource skills and gain practical insight in all functions of an agency.

Digitally integrated programs are how today’s brands are generating awareness, being accepted and creating loyalty among their consumers. SJG’s digital team consists of interactive strategists, digital architects, designers, programmers, videographers and producers. We focus on an array of platforms including, websites, social and mobile devices.