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By George L. San Jose, president and chief operating officer of The San Jose Network. For the first time in over 50 years, the United States and Cuba are formally reestablishing diplomatic ties, leaving implications for American businesses seeking to expand their markets. The Cuban embassy in Washington, D.C. opened its doors on July 20, but […]
about 1 month
By Jestelle Irizarry The countdown to the 2016 Olympic Games is on, and Rio de Janeiro is preparing to welcome millions of people from around the world. The Olympics are a global property, reaching over 180 markets through TV and digital broadcasts, making the games not only the ultimate competition for athletes but for brands, […]
The post Olympic Sized Branding Opportunity appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
By Jestelle Irizarry, junior executive at The San Jose Group At the hands of every mobile device, lies a possibly untapped consumer. While social media has dominated most mobile advertising efforts thus far, social media isn’t always the right fit for every brand or company. In a constantly evolving digital consumer landscape, brands are shifting […]
The post A Shift to Mobile Marketing appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
By Jestelle Irizarry Disneyland, or more recently known as “measles kingdom,” is bringing light to an important consumer healthcare topic: parents’ decisions whether to take advantage of preventive care or not. Chronic diseases—like heart disease, cancer, and diabetes—are responsible for seven of every ten deaths in the United States each year and account for 75 […]
2013 Black Friday shoppers got a nasty shock when their Target purchases spoiled their holiday spirit via a massive data breach. However, the December 2013 data breach didn’t just squander the holiday spirit; it cost Target shareholders $148 million, a CEO and a large amount of consumer trust. Although Target’s earnings have dropped since then, […]
The post Cyber Liability Insurance appeared first on The San Jose Group Blog | An Integrated Marketing and Digital Advertising Agency.
#TBT to Summer 2014 and some fantastic viral marketing campaigns. Any similar standouts from this summer? #OurSpace http://t.co/68jU1C0aY3
It's not just your friends sending you photos from that music festival on #snapchat. #OurSpace #WednesdayWisdom http://t.co/dZqsTykAZq
Headed out for a road trip this Summer? Then you'll appreciate Samsung's latest innovation, designed to make your... http://t.co/0wYtlXa9WV
Headed out for a road trip now this summer? Then you'll appreciate the newest @Samsungtweets innovation: http://t.co/DGzrCBxwFV #OurSpace
One month after the #MadMenFinale, we sped time up a bit to see how the characters would fare in 2015: http://t.co/iiJz0ROEDo #OurSpace #TBT
Keeping an eye out for the #StanleyCup across the street from our office! #BlackhawksRally @NHLBlackhawks http://t.co/bnHxTHuUar
A great day to be a Chicagoan, and a great view of the parade from our Michigan Ave. offices! Congratulations... http://t.co/lr1dwBqyfW
ICYMI: We were just as shocked as you all by the #GameofThrones Finale... Where were the song and dance numbers? http://t.co/1wTbikFUMv
Ready for the #GameofThrones Season Finale on Sunday? Are the actors warming up their voices? http://t.co/1wTbikFUMv #OurSpace #FunnyFriday
ICYMI: How films in the last 20 years have discovered new marketing avenues, including #JurassicWorld: http://t.co/Wmpzl4RCg0