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The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for government business”. The VP wanted […]
The post Curated Intelligence(TM): An Almost Unfair Advantage. appeared first on San Jose Consulting Blog.
The digital revolution has fueled the emergence of the voices that make up our Polycultural society, and their strength and power are louder than words. Its economic …and increasing! While corporate and government leaders may have prepared more adequately to adjust and respond to the not-so-new emerging trends, they did not. Perhaps it was “Cultural […]
By Mike Hatcliffe Here’s the headline from the front page of the Chicago Tribune’s section on Sunday July 3rd: ‘POLITICAL CUBICLES: Taboo on elections as workplace topic may be fading but gray areas remain’. The story under the headline talks to the changing and noisy political times that have descended on the U.S. during the […]
The post Why Traditional Risk Methodologies are One Step Behind the Real World appeared first on San Jose Consulting Blog.
By George L. San Jose We all have grown up in a rapidly changing world, and many times we heard our parents speak about “the way it used to be.” We call that progress. The digital era has brought instant ways for us to communicate visually, share opinions via text, emails, tweets, blogs… Everyone has […]
The post The Fragility of Brands in a Culturally Blind Society appeared first on San Jose Consulting Blog.
By Cassandra Bremer, Content Manager and Developer at The San Jose Group Latin America is young, online and social, and that creates a huge potential for American companies to win a market share of the continent’s booming emerging middle class. As digital and social strategies are becoming more paramount for brands in the U.S. to […]
The post LATIN AMERICA ONLINE: WHAT A CONNECTED LATIN AMERICA MEANS FOR BUSINESSES appeared first on San Jose Consulting Blog.
almost 2 years
RT @jeffbullas: 7 #Digital Marketing Trends That Are Transforming #Business https://t.co/r7tqRiGbea #entrepreneurship #marketing #marketing…
Wishing everyone a very happy Thanksgiving. https://t.co/Ie7SbbT51J
#BackToTheFuture celebrations are still going strong. So are these iconic brands: https://t.co/EAnSGnSPCp #OurSpace #WisdomAppliedWednesday
Some afternoon reading on the rapidly growing Latin American beer market, for those waiting on 5 o'clock: https://t.co/tlHtflgTur #OurSpace
For your lunchtime reading on this #FBF - let #OurSpace break down the @ABCFamily rebrand, #Freeform: http://t.co/Umo62E6Izv
Are you listening? These #TwoForTuesday companies are, and reaping the benefits: http://t.co/QRYDIyRFWh #OurSpace
You don't need Instagram for this week's #TBT, just a plane ticket to Cuba. Marty and Doc would be proud: http://t.co/gfBbSED1m1 #OurSpace
#OurSpace has the highlights from Pope Francis' visit to Cuba, which wraps up today: http://t.co/moMSGzUsWw #TrendingNews
Ahead of #Emmys2015, #OurSpace shows how brands have used past award shows to heighten recognition: http://t.co/Crketrckqb #TwoForTuesday
For #WisdomAppliedWednesday, #OurSpace dives into how streaming services (like newly commercial-free Hulu) succeed: http://t.co/vcF1Lhuo4a