SJ Public Relations helped Anheuser-Busch create a national crisis plan and deliver its social responsibility message to specific consumer groups across the U.S.
Anheuser-Busch Co., America’s leading beer brewer, enlisted SJ Public Relations to develop a communications solution for message dissemination to general market and multicultural consumers as well as create potential crisis management contingency plans. SJPR developed a national Hispanic-focused crisis management communication plan that Anheuser-Busch kept on standby. In an emergency, the brewer would execute SJPR’s media strategy, disseminating messaging and communication pieces in a matter of hours to the specific public segments. Additionally, SJPR developed a social responsibilities campaign to promote safe driving habits. The program was supported with media relations, local event sponsorships and grassroots events.