SJ Public Relations supported The Gift of Hope Organ & Tissue Network by raising awareness of the need for organ donations among all audiences.
ince 2009, SJ Public Relations has developed numerous public relations programs for Gift of Hope Organ & Tissue Network across target audiences from general market to multi-cultural. The organization also tasked SJPR to help them build a social media presence to further drive awareness and encourage organ donations. SJ Public Relations leveraged its social media usage insights and established Gift of Hope’s Facebook fan page. SJPR manages all facets of the page, engaging followers with insightful information about organ donation and general health and wellness topics. Gift of Hope has utilized social media to promote several events including the Rose Parade, National Donor Sabbath and National Donate Life Month with great results. Most recently, Gift of Hope’s Quad Day event set a world record for registering the most donors in an eight hour period, generated 77 million media impressions and earned over $227 thousand in media value. To date, SJPR has garnered more than 175 million media impressions for Gift of Hope while helping change communities feelings and converting them into action.