Hispanic Christian Churches Association inspired people through the help of SJ Public Relation’s content development and creative multimedia PSA program.
Hispanic Christian Churches Association enlisted SJ Public Relations to increase its reach and encourage people to begin relationships with God, regardless of their denomination. SJPR developed a creative, multimedia advertising program which included English and Spanish social media, YouTube channels, PSAs and a digital resource center to help HCCA motivate people to build relationships with God. So people could also reach out for help or information, HCCA established a toll free number. SJPR’s program secures more than $84 million in television, radio, print and outdoor PSA media value and reaches over 600 million people annually in the U.S. and Latin America. HCCA’s messages have helped transform and change lives. For over ten years, several advertising and communications institutions have consistently recognized HCCA’s campaigns for message content and creative originality including EFFIE, the Publicity Club of Chicago, IABC and Hermes Creative.