Prevent Child Abuse Illinois tapped SJ Public Relations to help them drive their “Never Shake a Baby” messaging in the Hispanic community following its rollout in the general market.

SJ Public Relations kicked off a creative PSA advertising and public relations campaign to drive awareness for Prevent Child Abuse Illinois’s ‘Never Shake a Baby’ campaign. SJPR developed the program’s overall messaging and conducted outreach to targeted multicultural publications in addition to general market messaging. SJPR helped Prevent Child Abuse Illinois heighten awareness of its important message and generated numerous media placements.