SJ Public Relations helped Royal Prestige engage cooking enthusiasts within the Hispanic community through interactive and meaningful live shows.
Royal Prestige selected SJ Public Relations to develop a campaign to support their multimarket customizable cookware demonstrations. SJPR developed interactive, engaging events that showcased the utility of Royal Prestige cookware by enlisting local celebrity chefs to demonstrate how to prepare healthy, traditional American and Latin American meals to multicultural audiences. SJPR promoted the free cooking demonstrations through traditional and social media tactics, news alerts and activations. The agency also helped Royal Prestige maximize its reach by creating demonstration DVDs for event attendees and adding the shows to the agency YouTube channel for future viewing. SJPR’s interactive and engaging campaign resulted in record direct sales accomplishments and millions of digital impressions that are still ringing true today.