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Chicago, IL 60611

EMAIL SanJose@sjadv.com
TEL 312.565.7000   FAX 312.565.7500

SJ Consulting Blog

eCommerce Acceleration: Part 2

The following post is part 2 of a 2 part series.    The fastest-growing product categories were once the laggards: Food & Beverage, Health, personal care, and beauty. This represents a larger shift in purchasing behavior from discretionary goods to essential goods. This shift has been driven by the unusual circumstances of stay at home […]

9 days

eCommerce Acceleration: Part 1

ecommerce and retail mediaThe following post is part 1 of a 2 part series. According to eMarketer, eCommerce is expected to reach $709 billion in 2020 which represents a 18% increase from last year. This equates to 14.5% of total retail sales which is a significant jump from 11% last year. If you exclude gas and auto category […]

22 days

Curated Intelligence(TM): An Almost Unfair Advantage.

The Vice President at my client was agitated. A new competitor had been positioning itself as the market leader in signing contracts with the National Institutes of Health and the National Cancer Institute with noticeable press coverage and a well-delivered marketing message. “I want to know if they really are competition for government business”. The VP wanted […]

almost 4 years



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