Brands have a knack (sometimes) for taking a perfectly good piece of technology and totally destroying it.
Such was the case for QR code when smartphones became the norm. Odds are, you’ve seen a QR code, Quick Response Code, which is the trademark type of matrix barcode that people scan to access a particular webpage. In other words, it’s a visual link. This system has become popular within applications that include product tracking, item identification, time tracking, document management, general marketing and much more; however, marketers–trying to appeal to tech-savvy consumers–have overused and misused this technology, that they’ve become a running joke in the advertising industry.
For today’s Funny Friday, we’ll look at some QR code fails.
At a glance, this seems like a pretty good example of a QR code– they incorporated it into the design; however, JetBlue forgot one important thing: location, location, location. These ads were placed throughout the New York City subway system where people do not have service. Since QR codes link to websites, this campaign was unfortunately a fail.
Safe Auto Fail
This seams like a great idea until you get rear-ended.
Easy come, easy go. People do need to have time to access their smartphone, open up the QR app and scan the code.
Automatic Door Fail
Now you see it, now you don’t. Anytime you get close enough to scan.. BAM, the darn thing vanishes.
Fremont Street Fail
Well, not the most obnoxious thing to see in Las Vegas; however, what practical human being would stop and try to scan a QR code that’s on the neon lit pedestrian mall ceiling? Then again, this is Vegas– what happens there, stays there, so practicality might not be a typical behavior.
Just Link It Fail
Here’s the deal, QR code = Link. So, when you put the link on an shirt, do you really need to also put a QR code? At any rate, this QR code just sets up awkward situations.
Back of the Head
If we thought back of the shirt was bad, this one tops that. “Excuse me, sir. Can you please hold your head still while my phone scans your tattoo? I really want to know where in the World Wide Web it could possibly lead. Thanks!”
Who needs sprinkles on top of a delicious cupcake? I want a QR code.
World Record Fail
Well, this would have been cool… IF it had worked.
Cover Photo Source: Peter Bihr via Flickr
Photo Source 1: bee721 via Flickr
Photo Source 2: Neal Jennings via Flickr
Photo Source 3: Jenni Konrad via Flickr
Photo Source 4: Wayne Sutton via Flickr
Photo Source 5: Citrix Online via Flickr
Photo Source 6: Amber Case via Flickr
[author] [author_image timthumb=’on’]https://wpmaster.sjadv.com/wp-content/uploads/sites/3/2013/02/Cassandra-Bremer-Our-Space-Photo-e1402061863316.jpg[/author_image] [author_info]Cassandra is a Content Manager and Developer at SJG. She earned her BA from Fontbonne University in 2011. Outside the office, she enjoys an active, healthy and well-rounded lifestyle including reading, writing, running, golfing, watching films, listening to music, taking photographs, and consuming media and social media.[/author_info] [/author]
[author] [author_image timthumb=’on’]https://wpmaster.sjadv.com/wp-content/uploads/sites/3/2013/07/Our-Space-Danielle-Gordon.jpg[/author_image] [author_info]Danielle is a junior executive at SJG. She earned her BS in Advertising with a minor in English from Southern Illinois University Carbondale. Danielle fully believes that God accidentally added extra ingredients to form her. Outside of the office, you can find her in Los Angeles training Kobe Bryant for his next championship ring, while secretly trying to win over his heart. (This is not a Joke!)[/author_info] [/author]