CHICAGO (April 28, 2011) — The Aurora Awards have honored American Family Insurance
with two Gold Awards for two television spots: Spanish-language “Nadie
Como Tu” and English-language “Three Kids.” Created by multicultural
advertising agency, The San Jose Group, the television spots were
considered among the best in their industry.
“We are a company that really cares about our clients and understands
what their needs are,” said Telisa Yancy, Advertising Director for
American Family Insurance. “We are proud to receive this honor from the
The core message of the “Nadie Como Tu” spot is that American Family
Insurance celebrates each customers unique needs. Featuring the song, “No Hay Nadie Como Tu” (“There’s Nobody Like You”), by Calle 13, a very
famous duo of Puerto Rican singers, the spot marks the first time an
insurance provider featured a Latin Grammy award winner for best
alternative song in a Hispanic campaign. The scenes in the spot were
developed and produced to reflect the lyrics of the song and further
strengthen the emotional connection with the Hispanic consumer.
The “Three Kids'” television spots focus on the busy life of the total
market mom, featuring different scenes driving her kids to and from
various activities. The universal sentiment in the spots is that every
moms life is hectic and a little chaotic, and each family has different
needs. The concept was developed from a global truth that transcends
traditional segmentation to effectively resonate with both markets.
American Family Insurance understands that every family is unique, and
offers custom insurance policies that fit their needs while making the
“We can see why our campaigns are being awarded, because we apply our
Convergent Marketing Solutions model, based on the reality that today’s
general market is now multicultural,” stated George L. San Jose,
president and COO for The San Jose Group.
The Aurora Awards is an
international film and video competition designed to recognize
excellence in programs and commercials. Participants are judged on
creativity, message effectiveness and technical excellence.
To view both “Three Kids” and “Nadie Como Tu” spots, please visit: http://thesanjosegroup.com/work/americanfamilyinsurance
About American Family Insurance
Based in Madison, Wis., American Family Insurance offers auto insurance,
homeowners insurance, life insurance, health insurance, business and
farm/ranch insurance in 19 states. American Family Insurance is the
nations third-largest mutual property/casualty insurance company and
ranks 344th on the Fortune 500 list. Web: www.amfam.com; Facebook:
www.facebook.com/amfam; Twitter: www.twitter.com/amfam.
About The San Jose Group
Established in 1981, The San Jose Group is a traditional/digital
persuasive content agency that specializes in developing innovative
marketing communications solutions that connect brands and consumers to
their core purpose. The agency’s Convergent Marketing Solutions model is
supported by best-in-class business units that embrace today’s
converging consumers, markets and channels. The San Jose Group and San
Jose Public Relations are members of The San Jose Network Ltd., the
largest independent advertising agency network servicing the U.S. and
Latin America. For more information, visit www.thesanjosegroup.com.