NEWS

OUR NEWS

Do You Have 23 Internationally Praised Agencies Working On Your Creative Brief?

CHICAGO (September 5, 2006) — The San Jose Network (SJN), the largest marketing communications group exclusively serving the Americas, is launching its 2007 Creative Initiative to provide clients unparalleled creative solutions and a new way of thinking about their brands.

SJN is known for providing more flexibility, outstanding work and low cost solutions for its clients’ international operations and U.S. Hispanic initiatives. The network is formed by lean and dynamic independent agencies that in most cases have already represented multinational advertising companies such as Y&R, Lintas and FCB.

Although SJN’s agencies have a result-oriented philosophy, the agencies have never lost sight that the integration of a solid strategy with an innovative creative idea is the most powerful solution that a client can use to achieve its goals. 

Following this thinking, SJN is launching its 2007 creative effort. This annual Creative Initiative seeks to provide, from a universal creative brief, outstanding creative work to a group of 22 brands that belong to the network. Some of the brands that will profit from SJN’s efforts are Bayer, Panasonic, L’Oreal, Microsoft and Quaker Oats. The three best campaigns developed for each brand will be selected by SJN’s creative board and then presented to the clients.

“This initiative will offer our clients a centralized approach to profit from the best creative minds in the Americas,” said Tatiana Vieira, executive director of SJN. “Our professionals and our clients believe that the work developed will set the foundation for the brands’ future positioning and visual communication.” 

The talented creative professionals that compose SJN’s Creative Board have participated as judges in many international festivals such as El Ojo de Iberoamerica, FIAP and Festival Mundial de Gramado. Besides having a Creative Board, SJN has a creative community called Inner Circle which was created to foster innovation among the creative departments of all affiliated agencies, providing the correct environment for breakthrough creative concepts and the exchange of ideas across markets.

About The San Jose Group

Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information, visit www.thesanjosegroup.com.