CHICAGO (May 10, 2004) — Domino Foods, Inc. has selected The San Jose Group as its agency of record to orchestrate the company’s first entry into the Hispanic market.
The San Jose Group will develop and implement an integrated marketing program, which may include a combination of advertising, public relations and retail programs to attain the company’s goals.
“As a leader in our industry, we cannot overlook the importance of the Hispanic market and its great potential as a new revenue stream for our company,” said KevinMcElvaney, Marketing Manager for Domino Foods, Inc. “We started by making sure we offered bilingual packaging, but recognized that there is a lot more that we can do. This why we turned to The San Jose Group to take our efforts to the next level.”
“We are thrilled to be entrusted with helping Domino Foods, Inc. enter the Hispanic market for the first time,” said George L. San Jose, president and COO of The San Jose Group. “The Domino brand has represented a piece of Americana for over 100 years. With so many usage occasions for sugar already established in the Hispanic market, we look forward to helping the brand to become part of the fabric of Hispanic households as well.”
Domino Foods, Inc. was recently purchased by Florida Crystals Corporation, a Hispanic family-owned and operated company. A unit of Flo-Sun, Florida Crystals Corporation is the largest U.S. sugar producer.
About The San Jose Group
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at www.thesanjosegroup.com.