CHICAGO (February 23, 2004) — Following an agency review, Exelon Corporation has selected The San Jose Group as its Hispanic advertising agency of record for its corporate brand and its energy delivery companies, Commonwealth Edison Company (ComEd) and PECO Energy Company (PECO).
At the time of the announcement, The San Jose Group had already been helping ComEd forge its connection with the Hispanic population in Northern Illinois for seven years. The new appointment expands the relationship to fulfill the advertising goals of all three companies. These goals will be attained through the implementation of integrated marketing programs.
“As a leader in our industry, we recognize the importance to establish a deeper relationship with our growing Hispanic constituency. We are very pleased with the work that The San Jose Group has done for ComEd and look forward to replicating that success in other areas of our business,” said Don Kirchoffner, Vice President of Corporate Communications for Exelon Corporation.
“The energy sector has a direct socio-economic impact on everyone, everywhere, every day. We are honored to work with a company that is not only constantly working to develop solutions to meet our nation’s energy demands, but also makes a concerted effort to reach out to all of its customers and shareholders,” said George L. San Jose, president and COO of The San Jose Group.
Exelon Corporation is one of the nation’s largest electric utilities with approximately 5 million customers and more than $15 billion in annual revenues. The company has one of the industry’s largest portfolios of electricity generation capacity, with a nationwide reach and strong positions in the Midwest and Mid-Atlantic. Exelon distributes electricity to approximately 5 million customers in Illinois and Pennsylvania and gas to more than 440,000 customers in the Philadelphia area. Exelon is headquartered in Chicago and trades on the NYSE under the ticker EXC.
About The San Jose Group
Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets.For more information, visit www.thesanjosegroup.com.