CHICAGO (October 31, 2013)–Educating audiences about the importance of organ donation through humor is no easy feat. That’s why Gift of Hope Organ & Donor Tissue Network tapped Chicago-based, advertising agency, The San Jose Group to develop and produce its fully integrated campaign earlier this summer. Under the theme “At the Opera,” the 30 and 60 second spots demonstrated the ease and convenience of online [organ and tissue] donor registration. Straying from the emotional and sentimental “call to actions” typically used in broaching sensitive topics, the TV commercial has been recognized by the International Academy of the Visual Arts with a silver honor during its International Davey Awards program which celebrates big ideas generated by advertising firms.
“This campaign served as a new approach to an established, important topic many people simply aren’t aware of,” said George L. San Jose, president and chief creative officer, The San Jose Group. “Our ultimate goal was to capture the attention of audiences outside the typical organ donation message. This humbling recognition validates our creative team and client’s commitment to thinking outside the box.”
The San Jose Group’s Gift of Hope commercial joins the Davey Awards’ prestigious circle of winners which includes top brands such as Audi of America, Inc., Ben & Jerry’s and Tory Burch.
About The San Jose Group
The San Jose Group (SJG) specializes in multicultural lifestyle and behavioral marketing solutions. The agency leads with business planning and ROI modeling in providing message development, persuasive content and ideation across digital, social and advertising channels. SJG along with its Consulting and Public Relations divisions service Fortune 1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com.
About Gift of Hope
Gift of Hope Organ & Tissue Donor Network is a not-for-profit organ procurement organization entrusted by the nation’s healthcare system with coordinating organ and tissue donation and providing donor family services and public education in Illinois and northwest Indiana. Since 1987, it has coordinated donations that have saved the lives of more than 19,000 organ transplant recipients and improved the lives of hundreds of thousands of tissue transplant recipients. As one of 58 organ procurement organizations that make up the nation’s organ and tissue donation system, Gift of Hope works with 180 hospitals and serves 12 million residents in its donation service area. It also is part of Donate Life Illinois, a coalition of agencies responsible for organ, tissue, eye, blood and marrow donation, as well as donor education and registration, in Illinois. For more information about Gift of Hope and organ and tissue donation, visit GiftofHope.org.
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock– the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.
The Davey Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, advertising and marketing firms. Please visit www.iavisarts.org for a full member list and more information.