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Gift of Hope Organ & Tissue Donor Network & San Jose Public Relations Win Gold and Silver

CHICAGO (May 16, 2011) — For
the second consecutive year, the Publicity Club of Chicago has honored Gift of Hope Organ & Tissue Donor
Network
for its community outreach and media relations efforts in the
Hispanic market. Together with San Jose Public
Relations
(SJPR), its multicultural public relations agency of
record, the not-for-profit organ procurement organization was recognized with
two awards: the Golden Trumpet for the National Donate Life Month campaign, as
well as a Silver Trumpet for its campaign for National Donor Sabbath.

“There is an urgent need for people, particularly
Hispanics, to donate and register with the state organ and tissue donor
registry. The main goal of our efforts in the Hispanic community is to debunk
the myths and misconceptions through education about the donation
process,” said Raiza Mendoza, Hispanic Outreach Coordinator for Gift of
Hope. “Once they know the facts about donation, their response is positive
and generous. The successes of these two campaigns, and the recognition of the Publicity Club of Chicago, are true triumphs
for our organization.”

Each April, Gift of Hope celebrates National Donate Life
Month, dedicated to recognizing the generosity of organ and tissue donors, their
families, transplant recipients and the healthcare professionals who enable the
gift of hope through donation and transplantation. SJPR employed a six-week
community outreach and media relations campaign to increase the number of
registered Hispanic donors, and to dispel common myths about organ donation,
particularly that diabetics and young children cannot be organ donors. A
recipient of the PCCs Golden Trumpet, Gift of Hopes National Donate Life
Month campaign is its most successful to-date in the Hispanic market, achieving
unprecedented media coverage and increasing the organizations goal of Hispanic
organ and tissue donor registrations.

Gift of Hope was also awarded the PCCs Silver Trumpet
for its National Donor Sabbath campaign that aimed to dispel misperceptions
around faith as an obstacle for donation. The month-long program launched in
late October 2010, and concluded the weekend of the annual commemoration (Nov.
12-14, 2010). Building upon and establishing new relationships with key Chicago
Hispanic religious and community audiences, in addition to securing editorial
coverage, the campaign brought the lifesaving and life-enhancing benefits of
organ and tissue donation to the attention of faith leaders, and reached
thousands of congregation members of all denominations with the message that
all major religions support organ donation as a gift of life.

“We are thrilled to partner with Gift of Hope to
continue educating the multicultural community about organ and tissue donation
as we know that the process is very different in their countries of origin than
it is in the U.S.,” said George L. San Jose, president and COO for The San
Jose Group. “Each person added to the organ & tissue donor registry is
a victory for our joint efforts with Gift of Hope, and the cause overall.”

About Gift of Hope

Gift of Hope Organ
& Tissue Donor Network is proud to serve as the federally designated,
not-for-profit organ procurement organization that coordinates organ and tissue
donation and provides donor family services and public education in Illinois
and northwest Indiana. Since 1986, Gift of Hope has coordinated donations that
have saved the lives of more than 18,000 organ transplant recipients and
improved the lives of hundreds of thousands of tissue transplant recipients. As
one of 58 organ procurement organizations that make up the nations organ and
tissue donation system, Gift of Hope works with 179 hospitals and serves 12
million residents in its donation service area. For more information about Gift
of Hope and organ and tissue donation, visit giftofhope.org.

About San Jose
Public Relations

For 20 years, San
Jose Public Relations has helped clients convert what consumers see and hear
into what they feel remember. As one of the award-winning persuasive content
divisions of The San Jose Group, SJPR focuses on delivering multi-platform
communications solutions. The agency has worked with clients ranging from
Fortune 50s to local non-profits across numerous categories. San Jose Public
Relations is a member of The San Jose Network Ltd., the largest independent
advertising agency network servicing the U.S. and Latin America. For more
information, visit sjpublicrelations.com.

About The
Publicity Club of Chicago

The Publicity
Club of Chicago, founded in 1941, is the nation’s largest independent public
relations membership organization, providing education and networking
opportunities to Chicago’s elite public relations practitioners. Through
monthly luncheons, professional development seminars, a premier awards program
and additional events, PCC is the practical resource for providing the tools,
technology and tactics Chicago-area professional communicators need to
implement high-quality programs and excel in public relations. For more
information about PCC, visit publicity.org.