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GlaxoSmithKline Hires The San Jose Group Hispanic Agency to Assist GSK in Reaching Crucial Market

CHICAGO (February 24, 2003) — GlaxoSmithKline (GSK), the world’s leading research-based pharmaceutical company, announced recently that it has selected The San Jose Group for Hispanic marketing communications for the group of companies.

A total of twelve agencies gave presentations as part of the nationwide search for a Hispanic marketing partner. The San Jose Group was chosen for its experience, Hispanic marketing prowess, strategic insight and in-depth knowledge of the Hispanic consumer.
“We look forward to exploring marketing growth opportunities with the GSK family of companies,” explained George L. San Jose, president and COO of The San Jose Group. “This is a crucial market because it provides a growth opportunity for pharmaceutical companies. Hispanics are very brand loyal, but also respond well to information that is specific to their needs. Medical information is important in the care of their families and we will ensure it is delivered in ways that resonate with the market.”
About GlaxoSmithKline
Headquartered in the UK and with operations based in the US, GSK is one of the industry leaders, with an estimated seven per cent of the world’s pharmaceutical market. GSK also has leadership in four major therapeutic areas: anti-infectives, central nervous system (CNS), respiratory and gastro-intestinal/metabolic. Additionally, it is a leader in the important area of vaccines and has a growing portfolio of oncology products. The company also has a Consumer Healthcare portfolio comprising over-the-counter (OTC) medicines, oral care products and nutritional healthcare drinks, all of which are among the market leaders.

About The San Jose Group

The San Jose Group is a consortium of marketing communications companies specializing in reaching the Hispanic and non-Hispanic markets in the U.S. and Latin America. The Group’s expertise, services and resources transcend domestic and international markets. More about The San Jose Group can be found at https://www.thesanjosegroup.com.