Hormel Foods Selects The San Jose Group for Hispanic Marketing Efforts

CHICAGO (November 10, 2003) — Hormel Foods has selected The San Jose Group (SJG) as the Hispanic strategic marketing partner for all its brands.

At the time of the announcement, The San Jose Group had already been working with the Herdez brand of products for Hormel Foods. The partnership between Hormel Foods and The San Jose Group will continue to grow with the development of integrated marketing programs for other Hormel Foods brands, including the SPAM family of products, Hormel chili and various products in its refrigerated meats group.

“We believe there’s nothing but upside potential for Hormel Foods,” said George L. San Jose, president and COO of The San Jose Group. “While Hormel Foods brands, such as Hormel chili and SPAM, enjoy great popularity in the general market, Hispanic consumers have low awareness of these products. This creates an excellent opportunity to introduce new product categories to this important consumer group, thus creating additional revenue sources for the brands.”

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minn., is a multinational manufacturer and marketer of consumer-branded food and meat products, many of which are among the best known and trusted in the food industry. The company leverages its extensive expertise, innovation and high competencies in pork and turkey processing and marketing to bring quality, value-added brands to the global marketplace. In 2001, 2002 and 2003, Hormel Foods was named one of “The 400 Best Big Companies in America” by Forbes magazine. The company enjoys a strong reputation among consumers, retail grocers, foodservice and industrial customers for products highly regarded for quality, taste, nutrition, convenience and value. More information about Hormel Foods can be found at

About The San Jose Group

Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at