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Independent Advertising Agency Networks Create an Alliance to Serve the Americas

T-CAAN and SJN join forces to give clients 
Canadian, US, and Latin
American

access, localized expertise

CHICAGO/TORONTO
(December 11, 2014)–The
Trans-Canada
Advertising Agency Network
(T-CAAN) and the San Jose Network (SJN) have
announced a hemispheric alliance that will
share resources and expertise through the cooperative operations of both
networks.


T-CAAN
is the largest Canadian independent agency network with 27 member agencies and
SJN is the largest MARCOM group servicing cultural convergent markets in the
U.S. and Latin America. The alignment will create a significant footprint of
expertise in the Americas that spans every significant market in the US, Latin
America and Canada, with a combined network of 44 agencies in over 20 countries.
The networks total
$950+ million dollars in
combined global billings.


Executives
from both networks met to formalize the alliance and develop plans for
leveraging their combined footprint to bring even greater opportunities to
their members and clients. The global alliance of T-CAAN and SJN will allow
member agencies and their respective clients to meet the challenges of an
increasingly global marketplace with strategic and actionable solutions.


“This
alliance is truly a game-changer for today’s brands and will provide expertise,
local knowledge and insight into economically important regions and cultures,” stated Bill Whitehead, Managing Director of T-CAAN. “Some of our members were
looking to tap into the growing Latin American markets, and SJN delivered the
best model to achieve that objective. Joining forces enhances all of our
members’ expanded reach and capabilities,” he added.


All
members of both networks are independent agencies, highly regarded in their
respective markets. Clients who engage the networks for marketing programs in
multiple Canadian markets can centralize all activity through T-CAAN
and SJN, instead of having to work with multiple
agency partners around the world. The member agencies operate as
branch offices, providing fast, top-quality and
dependable service for all member agencies.


“While
the world has become smaller, media fragmentation and consumer sophistication
have grown exponentially. This alliance allows our
affiliates and members
to converge our diverse marketing and channel
expertise, from traditional advertising, to the full spectrum of digital and
public relations, to better serve our clients throughout the Americas,” said
George L. San Jose, President & COO of SJN.


Speaking
to the uniqueness of this new alliance, San Jose added, “As Bill and I first
started talking, we quickly realized that we shared the same objective
: To provide
our clients with the kind of powerhouse talent, spirit, innovation and agility
that you can only find in best-in-class independent agencies.”


T-CAAN
(
Trans-Canada Advertising Agency Network) has been Canada’s
local connection for marketing communications since 1963.
The T-CAAN network is built with the concept
that collaboration and local expertise create powerful resources for clients.
For more information visit
www.tcaan.ca.


The San Jose Network
(SJN) was established in 1992 and is the largest marketing communications group
servicing multi
cultural
convergent markets in the U.S. and Latin America
. Made up of best-in-class, 17 independently owned
agencies, SJN offers clients access to local expertise in countries via a
centralized management approach. For more information
visit
www.thesanjosenetwork.com.

 

Media contacts:

Bill Whitehead, T-CAAN Managing Director, bill@waginc.ca, 416-221-8883, and SJN Public
Relations,
cbremer@sjadv.com, 312-565-7000