CHICAGO (May 11, 2006) — A team of seasoned Hispanic media professionals has recently launched Opus-Media, offering innovative media strategies to U.S. and Latin American markets.
Opus’ expertise is derived from over 25 years of experience in the Hispanic market, spanning regional and national media campaigns in over 40 categories. The company was created in response to the growing demand of specialized media expertise from three main types of clients: independent Hispanic agencies that do not offer planning and buying capabilities, general market media buying companies in the U.S. and other marketing agencies in Latin America.
“Many clients are beginning to take note of how the Americas are evolving into a more multicultural segment,” said Alejandro Sanchez, media strategist of Opus-Media. “However, many clients’ needs are not being met by the number-driven agencies lacking brand-focused and consumer-based strategies.”
Sanchez emphasized that Opus will offer what he characterizes as a major point of difference within the industry–media expertise founded on strategy and performance. “Opus takes its capabilities beyond TRPs, GRPs and CPP analysis,” said Sanchez. “Instead, it offers media programs that are driven by marketing principles, and to deliver branding, marketing and sales results.”
Part of Opus’ central strategy is driven by a unique integration with other marketing components, such as advertising, public relations and promotions, from the planning phases to in-market execution.
“We do not work in silos, on any level,” said Yadhira Arroyo, senior strategist of Opus-Media. “By having a seat at the table from the beginning, Opus stays focused on the client’s brand, not just on negotiating great rates.”
Arroyo went on to explain how Opus optimizes media results by extending its integration model to external stakeholders. “For example, in the case of our CPG clients, we literally sit shoulder-to-shoulder with our media reps, our client’s brand teams, retail sales reps and even their retail accounts to customize turnkey promotional programs that create the ‘win-win-win’ for everyone,” said Arroyo.
She also mentioned how Opus’ bold openness to leveraging non-traditional media and a more agile, personalized level of client service are additional competitive advantages. “We don’t simply fall back on media vehicles and approaches that are easier to execute,” said Arroyo. “If our client wants their logo printed along a sidewalk, on fresh produce or even on a skyscraper in downtown Chicago, and it makes sense, we’ll do it.”
Opus-Media is an independent media service provider serving U.S and Latin American markets. The agency offers full-service integrated capabilities for a broad range of clients in more than 30 countries across the continent. For more information on Opus-Media, please visit www.opus-media.com.
About The San Jose Group
Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information, visit www.thesanjosegroup.com.