NEWS

OUR NEWS

Multicultural American Family Insurance Work Recognized With Three Awards

CHICAGO (June 24, 2011) — Three distinct industry awards have recognized American Family Insurance
for the 30-second Spanish-language television spot “Nadie Como Tu,”  created by its multicultural advertising agency, The San Jose Group. The creative execution was recognized for its creative excellence with a
Silver Telly Award, Silver Communicator Award and Gold Hermes Creative
Award.

“We are thrilled that these three competitions have honored our efforts
in the multicultural market,” said Telisa Yancy, advertising director
for American Family Insurance. “Every family is unique, and the ‘Nadie
Como Tu’ spot enhanced the messaging that American Family Insurance’s
product offerings are tailored for each family’s specific needs.”

 
“Nadie Como Tu” (English: Theres no one like you) was the company’s
first-ever music-licensing advertising campaign for the Hispanic market
featuring the reggaeton song, “No Hay Nadie Como Tu” by Calle 13. A
collective mix of Latin music styles, the song won the 2009 Latin Grammy
for best alternative song.

“The spot was part of our 2010 multicultural efforts that targeted the
total market,” said George L. San Jose, president and COO of The San
Jose Group. “Creative development is underway for American Family
Insurance’s next multicultural campaign, and we look forward to
continued success.”

About American Family Insurance

Based in Madison, Wis., American Family Insurance offers auto insurance,
homeowners insurance, life insurance, health insurance, business and
farm/ranch insurance in 19 states. American Family Insurance is the
nations third-largest mutual property/casualty insurance company and
ranks 358 on the Fortune 500 list. Web: www.amfam.com; Facebook:
www.facebook.com/amfam; Twitter: www.twitter.com/amfam.

About The San Jose Group

Established in 1981, The San Jose Group
is a traditional/digital persuasive content agency that specializes in
developing innovative marketing communications solutions that connect
brands and consumers to their core purpose. The agency’s Convergent
Marketing Solutions model is supported by best-in-class business units
that embrace today’s converging consumers, markets and channels. The San
Jose Group and San Jose Public Relations are members of The San Jose
Network Ltd., the largest independent advertising agency network
servicing the U.S. and Latin America. For more information, visit www.thesanjosegroup.com.