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One More For The National Pork Board

CHICAGO (September 7, 2004) — The San Jose Group just got word today that the “El Cerdo es Bueno” public relations campaign has been recognized once again, this time by the International Association of Business Communicators (IABC) with the 2004 Spectra Award.

The National Pork Board‘s Hispanic public relations campaign was selected among hundreds of entries submitted. The IABC’s Spectra Awards program recognizes the best of the best in Chicago-area business communications strategies and tactics. IABC is the global premier organization for communicators and is committed to the highest standards in the organizational communication.

The “El Cerdo es Bueno” campaign has picked up some of the most prestigious awards in the last two years. To date, the campaign has been honored with IABC’s Gold Quill (2003), Publicity Club of Chicago’s Golden Trumpet (2003 and 2004), PRSA’s Silver Anvil Award of Excellence (2004), PR News’ Platinum Award (2003 and 2004) and the Communicator Award (2003).

The campaign has been successful in dispelling myths about health and safety concerns that Hispanic consumers associated with pork by providing relevant information about its nutritional value, as well as pork production and quality control practices in the United States.

“We are thrilled to be yet again considered among the industry’s best. We will continue to raise the bar to ensure that our strategies are consistently worthy of this recognition,” said George L. San Jose, President and COO of The San Jose Group.

About The San Jose Group

Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information, visit www.thesanjosegroup.com.