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Raquel A. Powers Invited To Share Insight On Hispanic Market As Guest Speaker At Public Relations Forum

CHICAGO (July 7, 2005) — The San Jose Group’s Public Relations Account Director, Raquel A. Powers, was chosen to serve as a guest speaker during the American The American Library Association Annual Conference at Chicago’s McCormick Place Convention Center. Powers was invited to share her public relations expertise on understanding the cultural nuances when developing communications for the Hispanic market and building relationships with the Spanish-language media.

The panel discussion entitled “Creative Ways to Deliver Your Message,” addressed challenges faced in today’s cluttered news environment. Powers provided insight into the fast-growing Hispanic market as well as the unique strategies and tactics needed to get media coverage and ensure messages resonate with the Hispanic community.

The American Library Association is the oldest and largest library association in the world. Their annual conference is attended by about 20,000 librarians, educators, library trustees, writers, publishers, friends of libraries and special guests. The conference includes more than 2,000 programs and meetings organized by themes such as administration and leadership, cultural programming and staff development. This year’s conference was kicked-off with featured keynote speaker, U.S. Senator Barak Obama (D-Ill).

About The San Jose Group

Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information, visit www.thesanjosegroup.com.