CHICAGO (November 16, 2004) — The San Jose Group recently announced today the hiring of Raquel A. Powers as public relations account director.
“As the Hispanic market grows 14 times faster than the general market, and Hispanic public relations shakes the industry as one of the most successful trust-based-relationship building practices between consumers and brands; we are pleased to add an accomplished professional to our team,” said George L. San Jose, president and COO of The San Jose Group.
Powers brings over five years of public relations experience to The San Jose Group. Her experience includes corporate communications, community relations, cause-related marketing both on the corporate and agency sides.
Most recently, she worked at Baxter International, Inc., where she was charged with the development and implementation of strategic communications for The Baxter International Foundation. While at Weber Shandwick, she was involved in the day to day of several key accounts, coordinated high-profile events and managed media relations efforts.
Powers earned a Bachelors of Arts degree in International Studies from Emory University. She is fluent in English, Spanish and French.
About The San Jose Group
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at www.thesanjosegroup.com