CHICAGO (May 11, 2006) — The San Jose Group, one of the largest independent Hispanic marketing agencies in the U.S., earned 2006 Golden and Silver Trumpet Awards from the Publicity Club of Chicago for its work with the Hispanic Christian Churches Association and the National Pork Board.
The Publicity Club of Chicago (PCC) is the nation’s largest independent public relations membership organization. Since 1941, PCC has been providing educational and networking opportunities for Chicago’s elite public relations practitioners. PCC offers its members the opportunity to further develop their professional skills, network and exchange information and ideas with their peers in a variety of forums.
“We are so proud to be recognized by such a distinguished organization within our industry,” said George L. San Jose, president and COO of The San Jose Group. “The awards validate our work, which is centered on accomplishing unprecedented marketing results for our clients.”
The Golden Trumpet was awarded for the agency’s work on the Hispanic Christian Churches Association’s (HCCA) public service announcements (PSA) program. The PSAs were aired internationally on Hispanic television networks as well as appearing in print, outdoor and radio outlets. To further increase the reach of HCCA’s message, strategic partnerships were formed with religious organizations, radio and television networks and a pilot community outreach program was created. It’s estimated that 588 million people saw the campaign.
The Silver Trumpet acknowledged the agency’s work on the National Pork Board’s (NPB) “El cerdo es bueno” (Pork is good) marketing campaign. Combating misconceptions about the quality and health benefits of pork, The San Jose Group launched a media relations campaign featuring dietitians talking to reporters about how lean, tasty and easy it is to prepare pork. The campaign helped NPB dramatically increase pork consumption among Hispanics.