CHICAGO (August 5, 2005) — The San Jose Group announced today the hiring of Sigrid Garavito as a new Client Services Account Director. Garavito brings with her over 10 years of account management experience in Hispanic and General Market advertising working for recognized advertising agencies such as Euro RSCG and Young & Rubicam among others. Garavito will oversee an account services team, providing strategic counsel and overall account management support.
“We are pleased to welcome Sigrid to our team,” said George L. San Jose, president and COO of the San Jose Group. “Sigrid’s diverse experience in effectively reaching Hispanics via strategic communications plans will be a valuable asset to complement The San Jose Group’s proven integrated approach.”
Garavito began her career at Draft Worldwide where she created and executed Hispanic marketing programs for a variety of clients including Equal Sweetener. Garavito then moved to Young & Rubicam where she managed an award-winning advertising campaign for Sears. She continued her career at Ambrosi, developing strategic integrated campaigns and overseeing all marketing efforts at the retail level for clients such as FTD.com, The Great Indoors and Ulta Cosmetics.
Most recently, Garavito served as account supervisor for Euro RSCG, where she was in charge of supervising the overall Citigroup/Sears integrated marketing campaigns aimed at Hispanics. Garavito earned her MBA from Maryland University and holds a Bachelors Degree in Communications from DePauw University in Indiana.
About The San Jose Group
Incorporated in 1981, The San Jose Group specializes in developing innovative marketing communications solutions that connect brands and consumers to their core purpose. The agency is the anchor to The San Jose Network, Ltd., the largest group of marketing communications agencies serving U.S. Hispanic and Latin American markets. For more information, visit www.thesanjosegroup.com.