CHICAGO (October 20, 2003) — The Hispanic Christian Churches Association (HCCA) communications campaign “Demasiado” (Too Late) was recognized as the winner of the 2003 Gold Award from The Aurora Award for Outstanding Multicultural Communications Campaign. This years winners competed in 10 different categories against over 15,000 entries from top agencies across the United States and around the world.
The “Demasiado” public service campaign was designed and executed by The San Jose Group, the Hispanic Christian Churches Association’s pro-bono Hispanic marketing agency. It set out to communicate the importance of maintaining and/or initiating a relationship with God and the Church before it’s to late.
“The execution of the campaign was successful due to its universal communication strategy that resonates with a wide audience. The key messages were meant to touch the deepest levels of the human spirituality,” said George L. San Jose, president and COO of The San Jose Group.
“It brings us great joy to be part of this worthwhile effort and thank the HCCA for giving us this opportunity to help further its message,” added Mr. San Jose.
About The Aurora Awards
The Aurora Awards is an international competition designed to recognize excellence in the film and video industries. It recognizes those who have achieved the ability to captivate audiences through creative executions. Competitors range from advertising agencies, corporate production groups to television stations.
About The San Jose Group
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at https://www.thesanjosegroup.com.