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The Illinois Office of Tourism New Web Design Wins Silver Davey Award

CHICAGO (November 21, 2014)
— The San Jose Group (SJG) has been awarded a Silver Davey Award in the
tourism category for its work on the Illinois Office of Tourism’s (IOT)
disfrutaillinois.com website redesign. Disfruta Illinois is an in-language
Spanish website developed by The San Jose Group, an integrated advertising
agency based in Chicago.

“Of
course, it’s always great to be honored by peers in the industry,” said
George L. San Jose, president and chief creative officer of The San Jose Group.
“But the real campaign validation for us is in the results: measured
impressions and heads in beds. The renovation was a natural progression of the
site and our team was thrilled with the consumer response to Disfruta Illinois.
The redesigned site makes it faster and easier for visitors to find relevant
destinations and activities.”

Disfruta
Illinois functions as an instrumental tool in IOT’s integrated marketing
efforts for the multicultural market. The website redesign features a mobile
responsive design, links to all social media platforms and video content. The
site is regularly updated with transculturated content to keep the design fresh
and information current.

This digital
campaign was developed alongside search engine marketing and a social media
strategy designed by SJG to target Hispanic travelers and direct them to the
site. This was accomplished through optimized content and organic search tools
as well as incorporate paid search elements based on web analytics and travel
industry digital trends.

The Davey
Awards is an international creative award focused exclusively on honoring
outstanding creative work from the best small firms worldwide. This year the
awards featured a pool of nearly 4,000 entries from agencies around the world.


About The San Jose Group:

The San Jose
Group (SJG) specializes in total market lifestyle and behavioral marketing
solutions. The agency leads with business planning and ROI modeling in
providing message development, persuasive content and ideation across digital,
social and advertising channels. SJG along with its Consulting and Public
Relations divisions service Fortune 1000 clients and today’s industry leaders.
SJG is the founding member of the San Jose Network Ltd., the largest
independent advertising agency network reaching the U.S. and Latin America.
 For more information, visit www.thesanjosegroup.com.

 

About The
Davey Awards: 

The Davey
Awards exclusively honor the ‘Davids’ of creativity, the finest small firms,
agencies and companies in the world. David defeated the giant Goliath with a
big idea and a little rock – the sort of thing small firms do each year. The
annual International Davey Awards honors the achievements of the “Creative
Davids” who derive their strength from big ideas, rather than big budgets.
The Davey Awards is the leading awards competition specifically for smaller
firms, where firms compete with their peers to win the recognition they
deserve. Please visit www.daveyawards.com
for more information.