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The San Jose Group Blows Their Own Horn

CHICAGO (April 3, 2002) — The San Jose Group (SJG) recently won two public relations awards in The Publicity Club of Chicago’s (PCC) competition for public relations programs. SJG’s national Hispanic marketing work for Hanes Hosiery and the Hispanic Christian Churches Association won Silver Trumpet awards in this prestigious competition.

The Hanes PR program consisted of extensive market research, media relations, contests and a Spanish language website. The client commented that this Hispanic program created, “a source of measurable growth in an otherwise declining market.” The winning entry for the Hispanic Christian Churches Association highlighted a Public Service Announcement program that garnered over $17,000,000 in media placements for the client.

Recognizing distinguished work in the field of public relations and other communications professions, these prestigious awards are presented for excellence in planning, creativity and execution. Each category is judged by a panel of expert communications professionals and scored based on objectives, techniques, creativity, cost-effectiveness and results.

“Our public relations programs are an important element of our overall marketing approach,” explained George L. San Jose, president and COO of The San Jose Group. “After analyzing a client’s business and the Hispanic market’s perceptions of it, we recommend the most effective ways of reaching them. Public relations is becoming an increasingly important marketing tool in this process. Especially in those categories where there are information gaps.”

About The San Jose Group

Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets.

More information about The San Jose Group can be found at https://www.thesanjosegroup.com.