CHICAGO (December 20, 2010) — David Wohlfarth has joined The San Jose Group as vice president of insights and integration. In his role, Wohlfarth will help develop convergent marketing solutions and identify opportunities to increase sales for the agency’s clients. He brings a depth of expertise in digital integration, media strategy and cross-promotional programs to the agency.
“We are excited to welcome David to the team,” said Jim Legg, EVP of leadership and innovation at SJG. “He brings a results-focused mentality to the agency, and his dedication to quantifying the impact of any campaign is a perfect fit for the San Jose Group.”
Wohlfarth brings a wealth of multicultural and total market experience, especially in the automotive category and retail strategy, having worked at several advertising agencies on accounts like General Motors, Nissan and Saturn.
Most recently, Wohlfarth was a vice president and group account director at Carol H. Williams Advertising, strengthening account management and overseeing the agency’s sports marketing programs, along with packaged goods, automotive and retail accounts. Some of his clients included Major League Baseball, Kraft and Coca-Cola. While at Carol H. Williams, he also developed retail and national marketing plans for several automotive brands to grow their market share in key African-American markets.
Wohlfarth started his career working in television sales, which has provided him with a strong foundation of knowledge in media planning. Since then, he has worked at agencies like Saatchi and Saatchi, Lowe Worldwide and Chiat Day.
The San Jose Group is a traditional/digital persuasive content agency, with best-in-class business units working seamlessly to provide integrated marketing solutions for U.S. and Latin American markets. The agency’s Convergent Marketing Solutions model embraces the consumer landscape in which minority groups have become the majority in the top 20 U.S. markets, as well as the converging communication channels they consume. For nearly 30 years, the agency has been dedicated to putting its clients first as well as developing meaningful and measurable work within 45 categories. The San Jose Group is a member of The San Jose Network Ltd., the largest independent advertising agency network serving Latin America.