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The San Jose Group Receives Top Honors for its Pioneering Efforts

CHICAGO (January 8, 2004) — The Hispanic Christian Churches Association’s (HCCA) public service television announcement “Demasiado” received a Crystal Award of Excellence, which is the highest honor bestowed by The Communicator Awards. The Communicator Awards is an international awards competition that recognizes outstanding work in the communications field. This year there were 2,867 entries from 48 states and 11 other countries. The Award of Excellence is presented to those entrants whose ability to communicate elevates them among the best in the field.

HCCA’s winning public service television announcement was developed and produced by The San Jose Group, the association’s Hispanic marketing agency of record. The PSA depicted the different time periods in one’s lifetime, from childhood to death, and how each stage is a vital opportunity for communicating with God. This compelling creative television execution–which ran in stations across the U.S., Mexico, Central America and South America–is part of an ongoing multimedia campaign for HCCA.

“It has been an honor for us to be part of these pioneering efforts as well as to be recognized by such a prestigious award for an important campaign that recognizes the importance of human faith and spirituality,” explained George L. San Jose, president and COO of The San Jose Group. “It brings us great joy to be part of this worthwhile effort and thank the HCCA for giving us the opportunity to be the catalyst of this program.”
“We are very thankful for the contributions that The San Jose Group has made to HCCA in the creation of this multi-national awareness program,” said Pastor Erwin Carrera, president of HCCA.

The Hispanic Christian Churches Association (HCCA) is comprised of nondenominational churches in the U.S. and Latin America. Its mission is to encourage Hispanic individuals in the U.S. and Latin America to start a relationship with God and lead better and more prosperous lives.

About The San Jose Group

Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at https://www.thesanjosegroup.com.