CHICAGO (May 1, 2003) — The San Jose Group was recently named a winner in The Communicator Awards 2003 Print Media Competition, for its print advertising for client ATA Airlines. The print execution built credibility among Hispanic consumers by recognizing the airline’s longevity in the industry.
The Communicator Awards is an international awards competition that recognizes outstanding work in the communications field. Entries are judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. There were 3,730 entries from throughout the United States as well as several foreign countries.
Winners of The Communicator Awards come from advertising and public relations agencies, corporate communications departments, educational institutions, government entities, designers, writers, video production professionals, broadcast and cable operators, and other businesses and individuals.
The winning advertisement cleverly used an eye-catching, black and white layout, using retouched photography focusing on the side of an ATA plane with an engine “blowing” out the candles on an enormous birthday cake. The Spanish language copy simply read “ATA Celebrates its 30th Anniversary.” This print execution is part of an ongoing multimedia campaign for the airline. The San Jose Group has been ATA’s Hispanic marketing agency for more than nine years.
“We are pleased that our peers in the industry recognize our efforts as we consistently strive for creative excellence,” explained George L. San Jose, president and COO of The San Jose Group. “However, we ensure our creative doesn’t just look good, but also communicates key messages strategically and culturally. It is this winning combination that is growing our clients’ businesses.”
About The San Jose Group
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Spanish-speaking Americas. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets. More information about The San Jose Group can be found at https://www.thesanjosegroup.com.