CHICAGO (March 29, 2000) — The San Jose Group announced today it has invested considerable resources within its creative and media services departments to add electronic advertising expertise to its full scope of integrated marketing capabilities.
SJG offers web site and interactive banner ad design, development and maintenance, as well as various advertising placement opportunities, such as direct e-mail promotions and hyperlinks to direct traffic to its client’s sites. In addition, SJG is exploring new and better ways to measure the effectiveness of these new communication tools.
“Cyber media offers wonderful opportunities for our clients–if used properly,” said George San Jose, president and COO of The San Jose Group. “We are always looking for new ways to improve the service we provide our clients, and electronic publicity lends itself to further innovation,” he added.
San Jose added that, although the Hispanic community represents the fastest growing group of PC and Internet users in the country, the Internet alone is far from serving as a stand-alone medium. It needs the support of traditional tools, such as television, radio, outdoor, public relations and community events, to maximize its reach, frequency and overall impact.
About The San Jose Group
Incorporated in 1981, The San Jose Group is a consortium of marketing communications companies specializing in reaching the Hispanic and non-Hispanic markets of the U.S. and Latin America. Headquartered in Chicago, the Group’s expertise, services and resources transcend domestic and international markets.