CHICAGO (March 25, 2014) — Tribeca Flashpoint Media Arts Academy has selected The San Jose Group to plan and launch a media campaign for the greater Chicagoland market. The San Jose Group, a total market integrated marketing and advertising agency based in Chicago, adds the higher education leader to its diverse and expanding client roster.
“The San Jose Group was an ideal choice for Tribeca Flashpoint Media Arts Academy. First, they come with a total market approach and knowledgebase of the Chicago market that expands our prospect base. And secondly, they took our media challenge on holistically, with sound planning for what we anticipate will lead to smart execution and successful consumer engagement,” said Dina Schenk, Chief Marketing Officer at Tribeca Flashpoint Media Arts Academy.
“We’re absolutely thrilled to be working with Tribeca Flashpoint Media Arts Academy, one of the most respected media art schools in the country,” said George L. San Jose, president and CCO of the San Jose Group. “What a perfect opportunity to contribute to recruiting the next great crop of talented artists, filmmakers and creatives who will drive our industry in the near future.”
The media campaign will target the parents and families of prospective students with a draw to the communication arts in the greater Chicagoland area. Highlighting Tribeca’s immersive apprenticeship model that quickly propels graduates into the business, the campaign will run from April through August of 2014 for a fall semester registration.
About The San Jose Group
The San Jose Group is an integrated marketing and advertising agency specializing in award-winning total market solutions for today’s complex markets. Over the course of thirty-two years, SJG has earned over 182 awards for advertising excellence and 168 awards for public relations work. SJG, along with its Consulting and Public Relations divisions, service Fortune 1000 clients and today’s industry leaders. SJG is the founding member of the San Jose Network Ltd., the largest independent advertising agency network reaching the U.S. and Latin America. For more information, visit www.thesanjosegroup.com.
About Tribeca Flashpoint Media Arts Academy
Tribeca Flashpoint Media Arts Academy is Chicago’s premier digital media arts college. TFA offers a two-year, career-focused associate degree program in disciplines including Film & Broadcast, Game & Interactive Media, Recording Arts, Animation & Visual Effects and, Graphic Design & Visual Communication. The downtown Chicago campus and two learning sites provide a combination of hands-on learning, expert instruction, cutting-edge technology and an emphasis on collaboration and professionalism. TFA is accredited by the American Council for Independent Colleges and Schools. For more information, please visit www.tfa.edu.