December 31, 2012 marks the end of 80 years in the publication business for Newsweek. Today they announced that they would cease to produce a printed version of the magazine. Newsweek has opted to go all digital beginning in 2013. With that also comes a name change the publication will rename itself to “Newsweek Global”
Newsweek blames the ongoing problems to a decline in print advertising, “In our judgment, we have reached a tipping point at which we can most efficiently and effectively reach our readers in all-digital format,” announced editor-in-chief Tina Brown. Newsweek Global will be available as a paid subscription online and on a tablet. This is due to the rising popularity of digital platforms like the iPad, Kindle and Nook. Research has also shown that readers are increasingly getting their news online, while people who want to stay on top of the latest news turn to twitter.
It seems that as the use of tablets and readers increases more people will switch to a digital platform to access the news. If the switch is successful a large number of publishers might follow in the same direction. It will definitely be interesting to watch this transition which people in the publishing business have long seen coming.
[author] [author_image timthumb=’on’]https://wpmaster.sjadv.com/wp-content/uploads/sites/3/2012/09/Our-Space-Danny.png[/author_image] [author_info]Danny is the Sr. Art Director at SJG. Following the spirit of El Greco, Diego Velazquez, Francisco Goya, Salvador Dali and Pablo Picasso, Danny’s ideas and designs are derived from his Hispanic up-bringing, extravagant lifestyle and quirky pet peeves. His early morning mind stimulating rituals help him produce and execute creative that’s on strategy and on target.