The most effective advertisements are the ones that evoke humor and emotion, to make a lasting impression on the consumer. Simple warm scenarios that make you laugh, smile and say “aww” are so much more effective than any kind of informational commercial. This Throwback Thursday, let’s take a look at two noteworthy, feel-good ads:
International Coffee Creamer
In this hilarious and heartwarming commercial from International Coffee Creamer, Wayne Brady reworks the words to “I Say a Little Prayer” by Aretha Franklin, and he serenades his coffee creamer. If you’re not a morning person and you love coffee just as much as I do, I know you’ve done this before in the mornings!
Double Mint Gum
Double Mint’s use of twins spending time together and having fun is one of the most famous, long-lasting campaigns. Fun scenarios and the peppy music give you a warm feeling when you see the commercial and hear the jingle “Double your pleasure, double your fun with Double Mint Gum.”
Cover Photo Source: ra2studio
[author] [author_image timthumb=’on’]https://wpmaster.sjadv.com/wp-content/uploads/sites/3/2013/11/Our-Space-Mary-Bio-Pic.png[/author_image] [author_info]Mary is an Assistant Account Executive at SJG. She earned her BA in Communication from the University of Evansville in 2013. In her spare time, when she’s not engulfing novels in a coffee shop, Mary feels most at home celebrating life and love with her family and friends, and visiting the streets of Paris in her dreams. [/author_info] [/author]