• 1981

    SJG is officially born. The legacy begins.
    Interest rates are at 21%

    1981

  • 1982

    Launched the first national

    Hispanic in-community retail program

    Across 450 stores and 30 markets

    Capri Sun

    New Television Company

    Home

    Box Office

    1982

  • 1983

    Developed the first Hispanic

    retail-driven promotional

    program. Promoted 150+ annual

    community events.

    Coca-Cola

    Camcorders

    are introduced

    1983

  • 1984

    Developed the first comprehensive

    on/off-premise promotional

    efforts for the Hispanic market.

    Promoted 250+ annual community events.

    Anheuser-Busch

    Apple releases the

    Macintosh

    Personal Computer

    1984

  • 1985

    Sponsored the first multi-ethnic

    citywide festival in Chicago.

    Over 150M attended

    Pan American Festival

    One of the biggest

    marketing fiascoes:

    COKE CHANGES

    ITS FORMULA

    1985

  • 1986

    Developed the

    first Hispanic vendor program.

    Walgreens

    1/3

    of Americans

    own a VCR

    1986

  • 1987

    Brought the First National

    Hispanic Rodeo to the Midwest.

    Anheuser-Busch

    The

    Simpsons

    debuts

    1987

  • 1988

    Established the First Hispanic

    national stand-alone

    marketing consulting

    firm in the U.S.

    San Jose Consulting

    CDs outsell

    Vinyl records

    for the first time

    2003

  • 1989

    Developed an in-house Spanish

    media measurement

    system for the top 30 ADIs

    SMRA™

    Teenage

    Mutant

    Ninja Turtles

    become an overnight success

    1989

  • 1990

    Created the first Hispanic national

    stand-alone public relations

    agency for the U.S. Hispanic market.

    San Jose Public Relations

    World

    Wide Web

    debuts

    1990

  • 1991

    Created the first advertising

    agency network exclusively serving

    the U.S. and Latin American

    markets agencies

    The San Jose Network

    Soviet Union

    breaks up

    1991

  • 1992

    Launched the first integrated

    advertising program to reach

    Hispanics in both the

    U.S. and Latin America

    ACE Hardware.

    Guatemala's

    Rigoberta Menchú

    wins the Nobel Peace Prize

    1992

  • 1993

    Developed the

    first national Hispanic

    corporate relations program.

    Anheuser-Busch Companies

    European

    Union

    is created

    1993

  • 1994

    Executed the single largest

    most comprehensive U.S.

    Hispanic direct mail campaign.

    Dropping 750M pieces.

    Sprint

    NAFTA

    is born

    1994

  • 1995

    Developed the first Hispanic,

    merchandise allocation tier

    system for a food retailer.

    Dominick's

    Hispanic Americans

    boycott ABC's failure to

    provide Latino programming

    1995

  • 1996

    George L. San Jose

    becomes co-founder and first

    elected director of the

    Association of Hispanic Advertising Agencies

    (AHAA)

    U.S. hosts Summer

    Olympics in Atlanta, GA

    1996

  • 1997

    Developed a holistic approach

    to fully integrate an

    advertising brand message

    across all consumer touchpoints.

    Total Market Solutions™

    World loses

    Princess Diana

    1997

  • 1998

    Perfected a sales projection

    ROI model defined by

    acculturation/usage index level factors.

    Volumetrics™

    The 4th Dimension™ is born

    Pope John Paul II

    visits Cuba

    1998

  • 1999

    Developed the first consumer

    behavior model by lifestyle,

    socioeconomics and ethnicity

    LifeMapping™

    World population

    reaches 6 billion mark

    1999

  • 2000

    Created a series of brand development

    insights for optimal advertising impact

    BrandScape™, Brand Bible™

    and Soul Manifesto™

    Human

    genome is deciphered

    2000

  • 2001

    Developed the first "corporate to

    church" multi-dimensional

    in-kind program.

    Sixty-seven churches

    ComED

    9/11 terrorist

    attacks on the U.S.

    initiate War on Terror

    2001

  • 2002

    Became the first Hispanic

    agency to win an

    IABC Spectra award

    Hanes Hosiery

    Euro Currency

    Debuts in 12

    European countries

    2002

  • 2003

    Became the first Hispanic agency

    to win IABC Gold Quill award.

    San Jose Public Relations

    National Pork Board

    Apple Launches

    iTunes Store

    2003

  • 2004

    Became the largest consortium

    of Hispanic MARCOM companies

    serving the U.S. and Latin America.

    San Jose Network Ltd.

    Bush is reelected

    as President of U.S.

    2004

  • 2005

    Became the first and only

    Multicultural agency to win two

    IABC Gold Quill awards in one year.

    San Jose Public Relations

    National Pork Board

    Bush signs

    Central American

    Free Trade Agreement

    2005

  • 2006

    Became the first and only

    Multicultural agency to win

    the 2006 EFFIE® award

    National Pork Board

    Twitter

    introduced publicly

    2006

  • 2007

    SJN's Creative Inner Circle is

    enabled to elicit and provide real-time

    creative conceptualization from its

    top creative directors throughout the U.S.

    and Latin America.

    AOL, once the largest

    ISP in the U.S., refocuses as an

    advertising business

    2007

  • 2008

    SJG rolls out "BuZone", a web portal

    designed to replace the traditional

    FTP site with a secure platform for

    clients to review and approve creative work.

    Barack Obama

    elected the first African-American

    President of U.S.

    2008

  • 2009

    SJG wins its first Telly Award for a

    general market TV spot, "Baseball".

    American Family Insurance

    Advertising

    conglomerates

    begin selling off the Latam agencies

    2009

  • 2010

    SJN + TAAN sign strategic alliance

    and become the largest independent

    network of MARCOM agencies

    in the world.

    iPad hits the market,

    iPhone 4 is rolled out

    2010

  • 2011

    30 years of accomplishing

    unprecedented marketing results

    for its clients. Launches pro-bono program,

    "Giving as We Grow,"

    extending its services to

    non-profits organizations.

    The U.S. finally

    caught Bin Laden,

    the master mind of the 9/11 attacks

    2011

  • 2012

    First multicultural agency

    to fully develop and integrate

    advertising campaigns

    simultaneously across the U.S.

    and Latin America.

    The Mayans were wrong,

    the world did not end

    2012

  • 2013

    SJN reaches its

    first $1B in billings

    The Mobile phone is

    the standard tool for commerce

    2013

  • 2014

    Clients demand a centralized,

    accountable marketing

    services group. Is this the comeback

    of the fullservice agency?

    The "film-like" HD4 digital

    replaces 35mm as the new

    standard of quality

    2014

  • 2015

    As predicted,

    the full-service model

    makes a comeback

    with holding companies

    leading the charge

    at the corporate level

    Apple looks to

    dominate wearables

    with the launch of

    the Apple Watch

    2015_-_apple_watch

  • 2016

    SJG prepares to build the

    agency roadmap

    of the future:

    Remote, Global, Connected

    Fake news

    infects Facebook

    2016_facebook

  • 2017

    Clients explore the

    potential of Voice

    to understand

    use cases

    and limitations

    The rise of

    Cryptocurrency

    and

    Blockchain

    spreads like wildfire

    2017_cryptocurrency

  • 2018

    Clients explore how

    the Cloud can

    transform their business

    Amazon Go launches

    rethinking how we shop

    starting a retail arms race to

    win consumers on convenience

    2018_cloud_computing

  • 2019

    Clients continue to

    shift budgets into digital

    as consumer behavior changes

    and the landscape grows

    even more complex

    The WeWork debacle changes

    how companies operate: From

    Growth at all costs

    to focus on

    Profitability and

    Unit Economics

    2019_profitable

  • 2020

    Manufacturers rush to

    centralize eCommerce

    and build performance marketing

    capabilities

    COVID-19

    accelerates eCommerce

    penetration by 5 years

    2020_ecommerce

  • 2021

    Clients demand a

    total market solution

    that address

    complex and nuanced

    cultures at

    global scale

    Companies build

    accelerated roadmaps

    for advancing

    digital transformation

    and shifting their workforce remote

    2021_roadmap

  • 2022

    Commerce advertising

    becomes a dominant

    growth channel

    for Consumer Goods manufacturers

    5G

    ushers in a new era of companies

    delivering tech and services

    not feasible before

    2022_5g_


Contact Information

Chicago.

747 N. Wabash Ave Suite 2502
Chicago, IL 60611

EMAIL SanJose@sjadv.com
TEL 312.565.7000   FAX 312.565.7500


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